Cigarette Products:

The Social History of Smoking

George Latimer Apperson

Chapter 10:

In a private letter to me, which I am privileged to quote, Colonel Prideaux adds some further particulars as to the social attitude of early Victorian days towards tobacco—particulars which are the more valuable and interesting as being supplied from personal recollection of those now somewhat distant days. The Colonel writes: "When I was a young man people never thought of smoking in what house-agents call the 'reception-rooms,' the principal reason being that the occupation of these rooms was shared by ladies, and it was 'bad form' (not, by the way, a contemporary expression) to smoke while in the company of the fairer half of creation. Consequently, men had either to indulge in the practice out of doors, or else, as you say, sneak away to the kitchen when the servants had gone to bed, and puff up the chimney. It was only in large houses that a billiard room could be found, and even in a billiard room a pipe or cigar was taboo if ladies were present, while smoking-rooms could no more be found in middle-class houses than bath-rooms. Both cutties and churchwardens were smoked, but the latter of course were not adapted for persons engaged in active pursuits and were essentially of what I may call a sedentary nature. You could not even walk while holding a long churchwarden in your mouth, and consequently the short clay was most favoured by young men at Sandhurst and the Universities.... Labourers smoked short clays when out of doors, and churchwardens when they rested from their labours and took their ease in their inn in the evenings."

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The Social History of Smoking

George Latimer Apperson

Chapter 15:

The highlander, as he existed within living memory at many shop doors, and as he still exists at a few, was and is the survivor of many similar wooden figures as trade signs. The wooden figure of a negro or "Indian" with gilt loin-cloth and feathered head, has already been mentioned as an old tobacconist's sign. In early Georgian days a tobacconist named John Bowden, who dealt in all kinds of snuff, and also in "Aloe, Pigtail, and Wild Tobacco; with all sorts of perfumer's goods, wholesale and retail," traded at the sign of "The Highlander and Black Boy" in Threadneedle Street, London. At York, in this present year, 1914, I came upon a brightly painted wooden figure of Napoleon in full uniform and snuff-box in hand, standing at the door of a small tobacco-shop. Another class of sign or emblem was represented by the "wooden midshipman," which many of us have seen in Leadenhall Street, and which Dickens made famous in "Dombey and Son." Sometimes the wooden figure of a sailor stood outside public-houses with such signs as "The Jolly Sailor"; and a black doll was long a familiar token of the loathly shop kept by the tradesmen mysteriously known as Marine Store Dealers. Images of this kind sometimes stood at the door, or in many cases were placed on brackets or swung from the lintels.

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